"The other day, the BNP had a political broadcast on the box. I wasn’t in my beloved homeland at the time, but I heard about it, via internet chuckles of derision. Fellow geeky types tweeting about the poor production values. I looked it up on YouTube. Sure enough, it was badly made. No surprise there. Extremist material of any kind always looks gaudy and cheap, like a bad pizza menu. Not because they can’t afford decent computers - these days you can knock up a professional CD cover on a pay-as-you-go mobile - but because anyone who’s good at graphic design is likely to be a thoughtful, inquisitive sort by nature. And thoughtful, inquisitive sorts tend to think fascism is a bit shit, to be honest. If the BNP really were the greatest British party, they’d have the greatest British designer working for them - Jonathan Ive, perhaps, the man who designed the iPod. But they don’t. They’ve got someone who tries to stab your eyes out with primary colours."
—Charlie Brooker
2 years ago